Leesa - NYT Best Hybrid and Memory Foam Mattresses
- Client
- A mattress brand that is a finalist for the 2024 National Retail Federation (NRF) Best of Show Award.
- Industry
- Retail
- Company Size
- 50 - 100
- Headquarters
- New York, United States
- Project Duration
- 2 months (Mar. - May. 2025)
Helped Leesa develop a new branding and website experience, as well as an engaging product design for their mattress brand.
Leesa, a leading direct-to-consumer mattress brand, approached me to help revitalize their digital presence and better connect with their audience. The goal was to create a premium online experience that reflected the high quality of their products, specifically their NYT-acclaimed hybrid and memory foam mattresses.
Led the effort to redesign the website, focusing on simplifying the path to purchase and telling a cohesive product story. This involved a complete visual refresh, introducing a warmer, lifestyle-focused aesthetic that differentiates Leesa in a crowded market.
Key improvements included optimizing the product pages for conversion, implementing a responsive design system, and streamlining the checkout process. The new visual language effectively communicates Leesa's commitment to comfort and innovation.
The launch of the new site has resulted in increased engagement and conversion rates, solidifying Leesa's position as a top contender in the online mattress industry. The updated branding and user experience now seamlessly align with the quality of sleep Leesa provides.
Hear it straight from Leesa
"They did an incredible job revitalizing our brand and website. The new digital experience perfectly captures the premium quality of our hybrid mattresses and has significantly improved our customer journey. Their strategic approach to design and user experience has been instrumental in our continued growth."
David Manson
Product Manager at Leesa